• Demand Generation Leader Driving Pipeline & Revenue

    I build demand engines that drive pipeline, conversion, and revenue at scale.

    85–120

    Opps Per Quarter

    Consistent qualified pipeline

    $20M

    Budget Owned

    At ShipStation

    31%

    YoY Growth

    Acquisition growth driven

  • What I Do

    I turn marketing into a pipeline and revenue engine. Every program is tied to opportunities, not vanity metrics. I build systems that scale across paid, lifecycle, and ABM. I align marketing and sales around pipeline and conversion.

    → Pipeline, Not Just Leads

    Every program is mapped back to opportunities and revenue — not vanity metrics.

    → Systems That Scale

    Built repeatable engines across paid, SEO, lifecycle, and ABM — from zero to consistent output.

    → Sales + Marketing Alignment

    Tight feedback loops with sales to ensure speed-to-lead, attribution, and funnel health.

  • Results That Drive Revenue

    Three companies. Three different stages. The same outcome: predictable pipeline and measurable revenue growth.

    Revlend

    Revlend

    • Built demand engine from 0 → consistent qualified pipeline
    • Generated 85–120 qualified opportunities per quarter
    • Improved demo-to-paid conversion by 18%
    ShipStation

    ShipStation

    • Owned acquisition across paid, SEO, and partnerships
    • Drove 31% YoY acquisition growth
    • Managed $20M annual marketing budget

    Pingboard

    Pingboard

    • Improved activation and onboarding conversion
    • Reduced time-to-value by 23%
    • Strengthened product-led growth funnel top-to-bottom

  • How I Build Demand Engines

    Every system starts with revenue targets and works backward to channels, programs, and data.

    Full-Funnel Strategy

    Demand programs tied directly to revenue targets, not channel metrics.

    ABM & Lifecycle

    Account-based and lifecycle programs built in lockstep with Sales.

    Signal-Based Targeting

    ICP refinement and intent data used to prioritize spend and effort.

    HubSpot + Salesforce

    Full CRM alignment, attribution modeling, and lead routing built right.

    Experimentation & Iteration

    Rapid testing across channels, messaging, and funnels to improve conversion and CAC.

    Conversion Optimization

    Landing pages, funnels, and nurture flows continuously tested and improved.

    Pipeline Forecasting

    Weekly performance tracking tied to forecast and quota attainment.

  • Modern Demand Generation

    Modern demand generation is signal-driven, not list-driven.

    Real-Time Campaign Triggers

    Automate campaign execution based on actual buying behavior and intent, ensuring timely and hyper-relevant outreach, unlike static list-based approaches.

    Turn Buyer Signals into Pipeline

    Leverage product usage, intent data, and engagement insights to identify high-value prospects and move them efficiently through the funnel.

    Align GTM Teams

    Foster tight alignment between marketing, sales, and data, ensuring a unified, signal-driven approach that optimizes resource allocation and accelerates revenue growth.

  • Systems I’ve Built and Scaled

    I don't just know these platforms — I've built revenue systems on top of them.

    HubSpot

    HubSpot

    Marketing automation, lead scoring, and lifecycle workflows

    Salesforce

    Salesforce

    Account-based and lifecycle programs built in lockstep with Sales.

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    Segment

    Customer data infrastructure and event tracking

    Looker

    Looker

    Revenue dashboards and marketing performance reporting

    Paid Media

    Paid Media

    Google, LinkedIn, Meta — full-funnel campaign management

    Mixpanel

    Mixpanel

    Product analytics and activation funnel analysis

    Google Analytics

    Google Analytics

    Web performance, acquisition tracking, and conversion analysis

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    Lifecycle Automation

    Onboarding, retention, and expansion email programs

  • If you need someone to build pipeline, own revenue targets, and scale a demand engine — let’s talk

    I’ve done this at high-growth SaaS companies and know how to build from 0 → scale.

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